I want it more potato than chip

Creative futures is a week where you are able to meet and network with all the art and design students from the first years to the third years, go to lectures that are given by people who know the creative industry and tell you about how they got a job, what they do and some tips on how to get a job once you have finished university.

10 design recommendations 

• ·      Don't limit context 
• ·      Use design to differentiate
• ·      Focus on the clients needs not the competition
• ·      Integrate design and branding
• ·      Reinforce the brand 
• ·      Introduce design process 
• ·      Trust and support your design team 
• ·      Embed design in your organization culture 
• ·      Design your work environment 
• ·      Don't let the designers role be straitjacket 

Although the talk from Barry Purves didn’t relate to my course I’m glad I went to his lecture as he is so passionate about what he does, he spoke about how having a big budget is not always important as you can make something look very dramatic just by using a black backdrop and lighting. I also liked his composition of the animations he did as it wasn’t always in the center he had used the rule of third grid to give some very theatrical and intense affects.

I really enjoyed Sid Madge’s lecture on branding, as this is one of my favorite areas in graphic design and also to do with the fact that I’m currently creating a rebrand for a law firm and I wanted to get ideas of what Colours to use. Sid set up his own company 4 years ago, which is called Mad Hen, because he wanted to be closer with his family. The drive for Sid to make his own business was also in part because he was told he couldn’t do anything so he went out and learnt and I would like to think I have the drive to not give up just because someone tells me I cant do something. I think a big part of why I liked Sid Madge so much because like myself Sid is dyslexic and even though I know the majority of art and design students are dyslexic it was reassuring to no that he has been able to make his own business and be a successful graphic designer.

Whilst in the lecture I learnt that colours play a huge role in brand identity as a certain colour can instantly make you feel something and that 90 per cent of an assessment on a product or brand is based on colour alone.