Modernists

Modernists take a new fresh approach to design as they believe that the way it looks out weighs the context this can be seen in Saul basses work as the image and the colours take dominance over the text or uses the text in a way to create a image/picture.  This could be due to the fact that modernists thought that their work was ephemeral. I personally love Saul Basses work as it is simple but portrays everything you need to know. I also think that because I don’t feel text is always important in an image is anther reason as to way I’m drawn to his work. Another famous modernist who rarely uses text in his work is Milton Glaser, he was the man to design “I love NY” I didn’t realise until in lectures that the image was created in 1954, I think the fact that it still looks very modern and has clean lines is they reason why it has been such a successful image.

During a project I have been doing it has come clear to me that I need to start using type in my work more but reading an article Milton Glaser said

“ To design is to communicate clearly by what ever means you can control or master.” This made me think that just because I feel I should start using text doesn’t mean every piece of work needs typography on it. It also makes me think of David Carson and his approach to communicating his work, some would say that his text is not always clear but that doesn’t mean he hasn’t commutated his work well he has just chosen to master it in a new way.